The new LONDON Collection by Shermag pairs modern sensibility with classic styling as it blends an eclectic mix of soft curves and traditional lines with modern touches. Here are the hallmarks of timeless traditional designs moving for ward in a fresh contemporary direction. The result is simple elegance as softly bowed front facades add a fluid element to the cases. Reeded detailing creates interest, while all is enhanced with the updated spark of silver hardware.

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Girls of all ages love the sweet Victorian styling, sophisticated cherry finish with medium distressing, and outstanding selection of beds, computer, study and storage elements in the Madison bedroom collection. Graceful bombe’ shaping on bottom drawers is echoed in the shaped pilasters. Decorative drop-bail hardware and a beautiful beaded overlay impart soft, feminine appeal. A wide variety of practical beds, desks, chests, hutches and other pieces help you create the bedroom of your dreams.

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The elegance of Scandinavian design, a hint of Shaker styling softened by subtle curves, an undeniably feminine appeal, that is the essence of the Florence Collection.

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